With triumphal victory ended participation of the Faculty of Journalism team in Ukraine in the main festival of advertising, marketing and PR for students and youth. Project of the social advertising campaign "Fairy tales are not afraid of darkness" was awarded first place in the appropriate category and the Grand Prix of 9th Ukrainian Student Advertising Festival (USAF).
As a part of the creative "team" - specialists and masters of the Faculty of Journalism: advertisers Kostyantyn Grytchyn and Dmytro Danik, as well as Kateryna Vavilova, representative of the specialty "Journalism". Together with the students worked assistant of the Department of Social Communication, Advertising and Public Relations Inna Stashchuk. By jury's decision, Zaporizhzhya team won the first place in two nominations at once - "Project of an advertising campaign" and "Video advertising" and the Grand Prix of Festival.
The purpose of the competitive social campaign that has metaphorical name "Fairy tales are not afraid of darkness" - to promote the emergence in Zaporizhzhya first children's magazine with a Braille type. This publication - the dream of 5th year student of the Faculty of Journalism Yuliya Stets, scholarship holder of the program "Zavtra.UA" of Victor Pinchuk Foundation. In May of this year in preparation for participation in the Youth Forum "Zavtra.UA" student developed newspaper project for blind people. Subsequently, the idea evolved into the idea of children's magazine, and now Yuliya is looking for an editorial team and sponsors for the project. Meanwhile, the advertising campaign for it has almost developed.
At the awards ceremony organizers noted the professionalism of competitive performance of the "Fairy tales are not afraid of darkness". Diplomas winners and branded prizes to our team handed Head of the Grand Jury of 9th USAF Ange Yereb, creative director of advertising agency Kaffeine Communications.
9th Ukrainian Student Advertising Festival brought together participants from all over Ukraine, with the cities of Russia and Belarus. According to the organizers for this year's contest received a record number of works - over 1,500 from 123 universities.
The festival was held traditional events for members and guests - an exhibition of the best contest entries, awards ceremony, master classes from guru of advertising, marketing and PR.
We remind that Ukrainian Student Advertising Festival (USAF) held annually since 2004. Organizer and project manager – Yevgen Romat, Head of the Union of Advertisers of Ukraine, Doctor of Public Administration Sciences, Professor, Academician of Ukraine, Head of the Department of Marketing and Advertising of KNTEU, chief editor of "Marketing and Advertising". The official website of USAF: http://www.studfestival.com.ua/
