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Nataliia Lebid

ZNU Professors Faculty of Journalism The Department of Publishing and Editing

Phd. in Philology, Associate Professor.

Main courses

  • Advertising in mass-media and Internet
  • Computer and technology means of advertising and PR
  • Copywriting and design in Advertisement and PR



Holds Master’s degree with honor in English language and Literature from Zaporizhzhia State University (2014). In 2015 received her Master’s Degree with Honours in Media-communications.

In 2014-2018 was enrolled in postgraduate studies at Zaporizhzhia national university at the Department of Publishing and Editing.

In 2017 successfully graduated the program on continuing training of the Intensive Training Institute for Media Research Methodology (in the framework of a joint project of ZNU and the IREX University Administration Support Program). Took part inActive Citizens Local Training.

In 2018 defended her candidate dissertation “Semiotization of language clichés as the units of cognition, culture and discourse (on the material of the English and Ukrainian languages)”. She is an author of more than 15 scientific works on media literacy, social communications and educational and methodological manuals.

In 2018 took part in training courses English for Media Literacy.

In 2019 was a curator of two groups of students who won 3d places in different nominations at Ukrainian contest of trade advertisement.

2019 – scientific and pedagogical internship "Problems and process of reforming education in the field of social communications in Ukraine and the EU countries" (Cuiavian University in Włocławek, the Republic of Poland).

Scientific interests

Semiotization of media discourse, cognitive aspects of advertising image, ads design, journalistic clichés

Інформація надана факультетом журналістики

Nataliia Lebid