Associate professor of Department of staff and marketing management, Deputy Dean for Research at the Faculty of Economics, PhD in Economics, Associate professor
Email: konf.econom.znu@gmail.com
- Wednesday 11:25-12:45
- Analysis and application of direct marketing
- Innovative technologies of development, substantiation and making of personnel decisions
- Marketing strategy on the international market
- International marketing
- Evaluation of the effectiveness of marketing solutions
- HR risk-management
- Management of social programs, compensations and benefits
He was born in 1979.
PhD in Economics since 2004. The academic title of Associate professor of the Department of enterprise economics and marketing was awarded in 2007.
In 2001 Andrii Lynenko graduated from the Tavriya State Agrotechnical Academy with a degree in «Business Economics». In 2004 he graduated with a master’s degree from the Humanity University «Zaporizhzhia Institute of State and Municipal Administration» with a degree in «Higher School Pedagogy», in 2005 – with a degree in «Marketing». In 2010 he graduated with a master’s degree from the Classical Private University with a degree in «Civil Service».
Advanced training and internship:
- 2020 – Western Case University of Case (USA);
- 2021 – JSC «UKRSIBBANK»;
- 2021 – Kyiv National Taras Shevchenko University;
- 2022 – United Nations Development Programme (USA);
- 2023 – Ministry of Digital Transformation of Ukraine;
- 2023 – Khmelnytskyi National University;
- 2024 – Coursera (the global online learning platform).
Andrii Lynenko is an author of 135 scientific and educational works, including publication in a publication indexed in the Web of Science. To improve the teaching of disciplines, he prepared sections for textbooks with the stamp of the Ministry of Education and Science of Ukraine. Andrii Lynenko is a co-author of seven collective monographs. Areas of research include the development of modern forms of business associations and marketing activity in the digital transformation of the economy.
Andrii Lynenko participated in the development of the strategy of regional development of Zaporizhzhia region and is a member of the organizing committees of international scientific-practical conferences and all-Ukrainian student competitions.
He coordinates the work of the business incubator of the Faculty of Economics of Zaporizhzhia National University, whose activities are aimed at supporting innovative business projects, social entrepreneurship initiatives and providing consulting assistance on a wide range of issues related to the establishment, implementation and development of their own business.
- Web of Science ID: R-2941-2017
- ORCID ID: https://orcid.org/0000-0001-6473-6074
- Google Scholar: https://scholar.google.com.ua/citations?user=yORHDOsAAAAJ&hl=uk
