Doctor of Social Communications, Professor, Head of the Department of Communication Theory, Advertising and Public Relations.
- Theory of PR
- Modern advertising and PR
- Organization of PR-campaign
- Organization of work of PR-agency
Has 30 years of pedagogical experience in higher education institutions of III-II level of accreditation, includig 20 years in Zaporizhzhya State (National) University.
In 2014, she defended her doctoral dissertation on the topic "Scientific understanding of the phenomenon of PR as a social and communication activity in Ukraine". In 2016 received the title of Professor of the Department of Advertising and Public Relations.
In 2017, she was a participant in the Advanced Training Institute for Media Research Methodology training program, a joint project of Zaporizhzhya National University and the IREX University Administration Support Program.
In 2019, she received an internship from an international non-governmental organization Ukraine in Europe and participated in an educational program in communications and European integration at higher education institutions in Europe. She was invited to official institutions and profile companies in the field of communication and advertising as a participant (at the Faculty of Communication of the University of Wroclaw, at the Faculty of Digital Media and Creative Professions at the University of Applied Sciences of Amsterdam). Within the internship program, she studied the experience of advertising agency “Dallas” in Antwerp (Belgium).
She has 129 publications, including professional and foreign editions, in Web of Science editions, 2 monographs, sections in 2 collective monographs, 15 educational and methodical publications (including 3 educational and methodical manuals). Participated in 49 scientific conferences of different levels. Has certificates of honor from the National Union of Journalists of Ukraine, from the ZNU Rectorate for high scientific achievements.
Theory, history and practice of PR.