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Natalia Sanakoyeva

ZNU Professors Faculty of Journalism Department of Communication Theory, Advertising and Public Relations

Candidate of Philology, Associate Professor.

Main courses

  • Advertising communication
  • Media psychology
  • Рsychology of advertising


In 2001 graduated with honors from the Faculty of Philology and the Faculty of Social Pedagogy and Psychology of ZaporizhzhyaNationalUniversity. In 2006 she defended her PhD thesis, in 2009 received the title of an associate professor.

Author of nearly 100 scientific publications, including international journals (UAE, UK, Czech Republic, Slovenia), monograph "Ethnopsychological conception of personality in P.Zagrebelny's prose" (2010), collective monographs: "Applied social and communication technologies: theory and practice" (2016) and “Media Culture and Information Security in Europe and the World” (2017), five textbooks on the psychology, history, theory and practice of advertising communications, and co-author of the textbook “Fundamentals of Media Culture” (2016).

In 2017 successfully graduated the program on continuing training of the Intensive Training Institute for Media Research Methodology (in the framework of a joint project of ZNU and the IREX University Administration Support Program).

She is the head of the students’ project and scientific activity and the image department of the Faculty of Journalism: the project of the social campaign "Prostoruy!" – the 1st place in the Marketing section at the XI International competition of student advertising and PR projects "Golden Compass" (Kharkiv, 2017). More than 50 students’ scholarly research papers have been published, including professional journals and international conference proceedings.


Scientific interests

Transnational globalization processes in the field of media, discourse analysis of advertising communication, social and political advertising communication, media psychology, psychology of advertising, media culture.

Інформація надана факультетом журналістики

Natalia Sanakoyeva