Professor of the Engineering Institute of ZNU took part in the International Conference “Place of Ukraine in the World: Municipal Marketing and Branding”
The International Conference “Place of Ukraine in the World: Municipal Marketing and Branding” was held as part of the PLEDDG project in Kyiv. The conference included group discussions and workshops on municipal branding and marketing. The Engineering Institute of ZNU was also presented among the participants.
The conference was attended by international and Ukrainian experts, practitioners with extensive experience in this field.
The Engineering Institute of Zaporizhzhia National University was represented by Associate Professor of the Department of Project Management and Organization, PhD in public administration Maryna Azhazha. Maryna Andriivna became an active participant in the discussions of the plenary meetings of the conferences on such topics: “Place of Ukraine in the World: national branding and marketing initiatives”, “Modern theory and practice of municipal marketing and international experience in territorial branding”, “Ukrainian cities in the world: municipal branding and marketing initiatives", and etc.