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Viktoriia Kovpak

ZNU Professors Faculty of Journalism Department of Communication Theory, Advertising and Public Relations

Doctor of Social Communication, Associate Professor.

Main courses

  • Theory and practice of reference activity
  • Media culture
  • Paradigms of culture in the media industry


In 2007 got her Master’s degree with honors in Ukrainian language and Literature from Zaporizhzhia National University.

In 2010 received her Specialist degree with honors in Journalism from Institute of Journalism and Mass communication, Classical private university.

Since 2019 - member of Zaporizhzhia Regional Organization "National Union of Journalists of Ukraine"; member of the working group on the development of the Regional Program for the Development and Functioning of the Ukrainian Language for the period 2015-2020 and the implementation of approved positions.

From 2007 to October 2018, she worked on administrative positions and taught at the Institute of Journalism and Mass Communication at the Classic Private University. From October 2018 – Professor at Department of Theory of Communication, Advertising and Public Relations.

She is an author of more than 60 scientific works (in particular, the textbook "International journalism" (2014), the monograph "The semantic matrix of national information and communication activities of post-war Ukrainian emigration" (2016) and articles in journals included in the Index Copernicus science base).

Scientific interests

Emigration information and communication activities, political journalism, national-patriotic discourse of mass communication, cognitive practices in the media sphere.


Інформація надана факультетом журналістики

Viktoriia Kovpak